Good companies, bad karma

Sitting in his Mumbai hotel room after a day-long workshop with senior executives of a large corporation, Jagdish Sheth is still eager to talk shop. He adroitly juggles multiple telephone calls and......

Why the pug must go

Conventional marketing wisdom suggests that the Hutch brandname is too valuable a property to discard, even though the mobile operator has now been acquired by Vodafone. Leading marketing gurus,......

Ad focus shifts from products to consumers

Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product. Piyush......

Challenges of India's retail boom

Andrew Levermore gestures impatiently to the bottle of mineral water on the table. It is clearly old stock - the brand recently rolled out its new look and colours in a high-decibel campaign. But......