Charles H Kellstadt

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B-schools must also focus on research

Jagdish N Sheth, Charles H Kellstadt professor of marketing, Goizueta Business School, Emory University, thinks business education in India needs significant reform. Speaking to Business Standard,......

Ad focus shifts from products to consumers

Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product. Piyush......

Technology, second only to death: Sam Pitroda

Sam Pitroda, chairman of India's Knowledge Commission, has predicted that the "digital silk road of the 21st century is definitely going to be all about information highways of tomorrow." The......

'India as a brand only needs repositioning'

Jagdish Sheth's rsum runs into 35 pages! But when you've got over 200 published books and papers on marketing to your credit, have taught at Columbia and MIT, and are an American Psychological......

Good companies, bad karma

Sitting in his Mumbai hotel room after a day-long workshop with senior executives of a large corporation, Jagdish Sheth is still eager to talk shop. He adroitly juggles multiple telephone calls and......

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Charles H Kellstadt

News for Charles H Kellstadt

B-schools must also focus on research

Ad focus shifts from products to consumers

Technology, second only to death: Sam Pitroda

'India as a brand only needs repositioning'

Good companies, bad karma

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