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The life of a loser

 As a child, I never knew Papa. He came back at night just in time for us to have dinner together. He dropped us to school in the morning.He was nevera father. I learnt to read, to cycle, to play......

Cadbury weds Mishti

 Last year, Cadbury created a massive, award-winning activation in Kolkata in an effort to get Bengalis to try chocolate.Now the brand is back, making an even bigger attempt to enter Bengali hearts......

How Amul is quelling the 'non-veg' rumours

 This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand. For a few days now, Brand Amul has been......

Road to 70: Five brands that grew with India and on Indians

 Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Maggi's trial by fire

 The raging storm simply refuses to quell. Even after Nestlé has pulled back its stocks,  Brand Maggi finds itself flailing in a maelstrom. Sales have collapsed and stock prices have......

What makes Big B the Shahenshah of brands

 While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......

'Glad Cadbury stuck to SRK during his bad times'

 'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.''You cant put out an ad and then issue an apology.' IMAGE: Shah Rukh Khan in the Cadbury's ad. "I've never been......

Dil Bekaraar review

 Dil Bekaraar is watchable, but not quick-witted enough to binge watch, feels Sukanya Verma. Adapted from Anuja Chauhan's novel Those Pricey Thakur Girls, Dil Bekaraar, directed by Habib Faisal, is......

'My career has changed after Rock On'

 After playing the dutiful wife in the popular soap Kasamh Se, Prachi Desai repeated her act in her film debut, Rock On!!. She plays wife again in her upcoming film Life Partner, only this time,......

10 things we don't know about Vaani Kapoor

 Get to know the Befikre girl better! She made her Bollywood debut in 2013 opposite Sushant Kapoor in Shuddh Desi Romance and then disappeared! When she re-appeared on the Bollywood......

Meet Arya's new heroine in Chikku Bukku

 She's a model. She's a journalist. And she's the latest PYT in Tinsel town. Preetika (she refuses to use a surname) says she decided to try her hand at movies......

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