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Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

Siddaramaiah Goes Backfoot On Local Quota Bill

Sources within the Congress, including those who have been members of the teams that drafted its 2019 and 2024 Lok Sabha poll manifestos, said the Karnataka government decision lacked any empirical......

'India, China are locked in a boxing match'

'The 2017 Doklam stand-off in Bhutan, the 2018 Maldives crisis, and the 2020 Nepal Kalapani border dispute shows how Beijing has shot off these countries' shoulders to target India.' IMAGE: Indian......

The Man in the Middle of the Twitter Storm

When the Delhi police served him a notice in May for a case involving tagging some political leaders' tweets as carrying manipulated media, a spirited Maheshwari said he was employed by Twitter......

The men behind Rahul 2.0

His office and staff have been revamped after the Congress’s electoral defeat in 2014, reports Kavita Chowdhury Rahul Gandhi’s office and staff have been revamped after the......

'Can We In Our Businesses Set An Example?'

'I think some of us, like Mukesh Ambani, myself and those of us who head industrial units, ought to really focus on what we can really do to make the world a safer place, maybe 50 or 100 years from......

India Inc tries media, not ads

Last year, Godrej Industries' director, marketing, Tanya Dubash, along with senior officials, attended a class with a difference at the group's sprawling premises at Vikhroli in Mumbai.The company......

Which Indian B-school is tougher than Harvard to g

B-schools in India Which Indian B-school is tougher than Harvard to get into?Take the Rediff Biz Quiz and find out how much you know about Indian business management schools.1. Which Indian......

Kohli is top celebrity brand for third time in a row

The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.......

Ad focus shifts from products to consumers

Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product. Piyush......

'Audience is not waiting for another Baahubali'

'They are waiting for the kind of experience they had in the film, the kind of emotion they felt in the film.' Photograph: Hitesh Harisinghani/Rediff.com After facing several setbacks due to the......

Rediff News

Business Management And Media And Communication Studies

News for Business Management And Media And Communication Studies

Rediff's Wave Rider Retires!

Siddaramaiah Goes Backfoot On Local Quota Bill

'India, China are locked in a boxing match'

The Man in the Middle of the Twitter Storm

The men behind Rahul 2.0

'Can We In Our Businesses Set An Example?'

India Inc tries media, not ads

Which Indian B-school is tougher than Harvard to g

Kohli is top celebrity brand for third time in a row

Ad focus shifts from products to consumers

'Audience is not waiting for another Baahubali'

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