Indian and Chinese troops had a face-off in Sikkim earlier this week which, however, ended in a friendly exchange of beer and rasgullas. The face-off happened near the Tangkar La pass at the height......
The dealers operating in the space have jumped nearly three times over the past two years. Illustration: Dominic Xavier/Rediff.com On May 10, after a typical workday, three young colleagues......
Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run......
Leading brewer Anheuser-Busch InBev will pay USD 6 million (Rs 40.2 crores) to the American authorities for settling charges of making “improper payments” to government officials......
Every month, Michael N Jensen, chief executive officer of Carlsberg India, randomly selects an outlet anywhere across 140 cities, to spend a full day there. He observes and interacts with......
The step forward in marketing could be a move to bypass the media and towards owning it directly, says Ajit Balakrishnan.The video starts with a 20-something man cuddling his Labrador puppy. It......
IMAGE: The LED board showing a Budweiser Player of the Match award at Stadium 974. Photograph: Matthias Hangst/Getty Images Iconic World Cup stadiums have long lived in the memory of those who......
IMAGE: While beer is available at designated World Cup fan zones and in some hotels, the hassle and cost of finding alcohol are simply too much for many supporters. Photograph: Claudio Villa/Getty......
'Well, this is awkward' Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico IMAGE: Empty Budweiser tents are pictured outside the stadium ahead of the FIFA World Cup in......
With stadium beer ban, World Cup fans look for sip of hope IMAGE: An Argentina fan carries beers during the opening of the FIFA fan festival. Photograph: Marko Djurica/Reuters Soccer fans who......
England's Football Supporters' Association said the decision raises concerns about Qatar's ability to fulfil its promises to visiting fans on "accommodation, transport or cultural issues." IMAGE:......