Brand Virat Kohli

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Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

India's fuel pricing mechanism is opaque and removed from reality

The Modi government should find a way out of this conundrum before it loses itself in the maze. S Dinakar reports. Illustration: Uttam Ghosh/Rediff.com What could be more uncertain than Virat......

Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

'You can't cross the laxman rekha of decency'

'Whenever I prepare a joke for my performances I always have the family in mind: Would any member of the family feel offended by my joke?''If the answer is yes, I immediately drop it.' Photograph:......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

What An Innings, Nitish Reddy!

It was a proper Test innings, it was of the highest class, and given the circumstances it came in, it was one of the best innings by an Indian batsman in recent memory, applauds Prem Panicker.......

How Reddy's 'Salaar' Style Celebration Stole the Show at MCG

IMAGE: Nitish Kumar Reddy made an unbeaten 105 as India reached 358 for nine in their first innings. Photograph: SRH/X Nitish Reddy loves his tattoos like most 21-year-olds do, and one on his......

Kohli Confronts Abusive MCG Hooligans

IMAGE: Spectators stationed near the players' tunnel booed Virat Kohli. Virat Kohli, dismissed for 36 by Scott Boland on day 2 of the fourth Test at he MCG, faced an unpleasant reaction......

Kohli addresses team in nets; Rohit works on batting

IMAGE: Jasprit Bumrah, left, and Yashasvi Jaiswal during India's practice session. Photograph: BCCI/X He used to be the cynosure of all eyes at training sessions during his captaincy days and......

How Australia Floored India At Adelaide Oval

The opening day drew more than 50,000 fans making it the fourth highest attendance ever for a day of Test cricket at the Adelaide Oval. SCORECARD IMAGE: Mitchell Starc exults after dismissing......

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