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Ranveer Allahbadia's Rise, Journalism's Demise

Ranveer Allahbadia found an easy way of asking questions which made sense to him and his team.No counter-questions or finding out the 'Why?' from the celebrity he was speaking to.The 'Why?' was......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

How Virat Kohli cracked the Rs 100-crore league

There is more to the cricketer’s rise in brand valuation than his cracking form on the cricket field, notes Sandeep Goyal Virat Kohli is today, without doubt, India’s premier human......

Watch: Rahman, Virat Kohli jam together

A R Rahman visited Mumbai on Eid to unveil his latest composition, the Futsal Anthem. The video features the maestro with cricket star Virat Kohli, the brand ambassador for the Premier Futsal......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

'You can't cross the laxman rekha of decency'

'Whenever I prepare a joke for my performances I always have the family in mind: Would any member of the family feel offended by my joke?''If the answer is yes, I immediately drop it.' Photograph:......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Kohli can break Tendulkar's 100 ton record: Jaffer

IMAGE: Virat Kohli can play another 3-4 more years and break all records, feels former India opener Wasim Jaffar. Photograph: BCCI/X Former India opener and Mumbai stalwart Wasim Jaffer believes......

Dhoni set the template that Kohli carried forward: Vijay

IMAGE: Varun Chakaravarthy has spun a web around the opposition since being roped in into the Indian Playing XI at the ongoing Champions Trophy. Photograph: James Oatway/Reuters With Varun......

Lyon donates Kohli, Bumrah, Ashwin bats for charity

Nathan Lyon donates bats signed by Virat Kohli, Jasprit Bumrah to support cricketers with disability IMAGE: Nathan Lyon with Virat Kohli. Photograph: Kind Courtesy Nathan Lyon/Instagram......

Last dance? Kohli, Rohit eye one final ICC glory

IMAGE: Senior pros Rohit Sharma and Virat Kohli have reached the last lap of a long race, and would want to bow out in a blaze of glory. Photograph: BCCI Intrigue, uncertainty, backstage drama.......

'Anytime You Take On India, It's Big'

'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.' IMAGE: New Zealand's Michael Bracewell speaks to the media at the ICC Academy.......

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