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Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

India's fuel pricing mechanism is opaque and removed from reality

The Modi government should find a way out of this conundrum before it loses itself in the maze. S Dinakar reports. Illustration: Uttam Ghosh/Rediff.com What could be more uncertain than Virat......

Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

'You can't cross the laxman rekha of decency'

'Whenever I prepare a joke for my performances I always have the family in mind: Would any member of the family feel offended by my joke?''If the answer is yes, I immediately drop it.' Photograph:......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

How Quickly IPL Teams Spent Money

At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......

Tilak-Sanju smoothly adapting a new brand of Indian cricket

IMAGE: Tilak Varma has proved his credentials as India's new No 3 in T20Is. Photograph: James Oatway/Reuters India skipper Suryakumar Yadav has hailed Tilak Varma for "walking the talk," as the......

Get away from cricket... : Bret Lee's advice to Rohit, Kohli

IMAGE: India's Virat Kohli and captain Rohit Sharma have endured a lean patch with the bat. Photograph: BCCI Former star Australian pacer Brett Lee has advised Indian batters Virat Kohli and Rohit......

IPL Auctions: Punjab Kings expected to break the bank for Pant

IMAGE: Industry insiders expect Rishabh Pant to get anything between Rs 25 crore to Rs 30 crore. Photograph: BCCI With stars like Rishabh Pant and K L Rahul up for grabs, many IPL team owners......

Laxman praises Rohit for owning his mistake

IMAGE: It was my misjudgement of the pitch, Rohit Sharma said on Thursday after India were all out for 46 on Day 2 of the 1st Test against New Zealand in Bengaluru. Photograph: BCCI Former India......

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