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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

I am a big fan of Mamata Banerjee: Shah Rukh Khan

Impressed with the leadership qualities of West Bengal Chief Minister Mamata Banerjee, Bollywood superstar Shah Rukh Khan on Saturday admitted that he is is a big fan of hers. "The way she......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Shahrukh Khan is one of India's most loved “human brands”, and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

Why's Mukesh Ambani Betting Big On Media

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar. Kindly note the image has been published only for representational......

How did investors miss Byju's numerous red flags?

If and when a new management takes over, it will discover that there is no worthwhile business to run, says Debashis Basu. Illustration: Dominic Xavier/Rediff.com Byju's is set to go down......

Is Brand Shah Rukh Khan losing its appeal?

While the jury is still out following a series of recent spats, brand experts and advertisers say Shah Rukh Khan could lose his appeal. Not so long ago, he was the undisputed king of Bollywood,......

Pushpa 2 Sells A Million Tickets!

IMAGE: Sreeleela and Allu Arjun in Pushpa: The Rule. Pushpa 2 is on 'fire'. Two days before its release, Pushpa: The Rule has sold a million movie tickets! In a tweet, BookMyShow confirms, 'Pushpa......

Will Pushpa 2 Beat Jawan This Thursday?

IMAGE: Allu Arjun in Pushpa: The Rule. That's the question on moviegoers' minds. Trade circles feel Allu Arjun's Pushpa: The Rule will go past the first day numbers of Shah Rukh Khan's Jawan when......

Meet The New Influencers

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......

Spend Your Weekend With Shah Rukh Khan

Celebrate the weekend with Shah Rukh Khan and more on OTT. Sukanya Verma lists her recommendations. DunkiWhere to watch? NetflixLanguage: Hindi Shah Rukh Khan and Rajkumar Hirani's first......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Fixing has always happened in cricket and will continue: Shah Rukh

Kolkata Knight Riders’ co-owner Shah Rukh Khan believes that though cricket will never be able to get rid of the evil of spot-fixing, the Indian Premier League's fan-following and brand value......

Good byes from Rohit, Virat expected post T20 WC

Rohit and Kohli have seen the crests and troughs of Indian cricket together for more than a decade and with nothing left to prove, an ICC Trophy will be perfect end to their glorious careers.......

Shah Rukh's KKR to build stadium in LA

IMAGE: Knight Riders Group (KRG), who are the owners of Kolkata Knight Riders and Trinbago Knight Riders, are the founding investors in MLC. Photograph: BCCI The Knight Riders Group (KRG), owners......

Shah Rukh's KKR interested in The Hundred?

'We are the biggest brand in IPL and perhaps the only global brand in cricket so we can understand why leagues around the world would be interested in getting Knight Riders on board.' IMAGE:......

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