'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......
'Kalnirnay is like a bible for any family.' Shakti Salgaonkar, executive director, Sumangal Group in a freewheeling chat with Satish Bodas/Rediff.com, discusses 50 years of Kalnirnay, a calendar......
Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......
The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......
Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar. Kindly note the image has been published only for representational......
If and when a new management takes over, it will discover that there is no worthwhile business to run, says Debashis Basu. Illustration: Dominic Xavier/Rediff.com Byju's is set to go down......
'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......
'Just this year alone, close to 40 major transactions involving Bollywood stars have been recorded.' Photograph: Kind courtesy Shah Rukh Khan/Instagram Bollywood's influence extends beyond films.......
And possibly in all of Asia, going by his reported fee of Rs 275 crore for Thalapathy 69, his coming movie. IMAGE: Vijay announces his political party. Photograph: Kind courtesy Vijay/X Between......
Those who know, do. Those that understand, teach. Aristotle's words acquire a larger-than-life embodiment in Bollywood's brand of educationists. On the occasion of Teacher's Day, Sukanya Verma......
Those who know, do. Those that understand, teach. Aristotle's words acquire a larger-than-life embodiment in Bollywood's brand of educationists. On the occasion of Teacher's Day, Sukanya Verma......
One of the most ornamental things about art can be one of its biggest asset too. Audrey Hepburn's iconic style in Breakfast At Tiffany's hasn't lessened the movie's impact in any way. If anything,......
Rohit and Kohli have seen the crests and troughs of Indian cricket together for more than a decade and with nothing left to prove, an ICC Trophy will be perfect end to their glorious careers.......
IMAGE: Virat Kohli takes a bow after scoring his historic 50th ODI ton. Photograph: Adnan Abidi/Reuters A few years ago Shah Rukh Khan was asked who has the potential to attain stardom like......
'Sometimes we arrange a Zoom call just for him to say hello to the players, that's about it.''But otherwise, no, no direct talk, it's never happened, even in a normal year.''After the game, you......
IMAGE: Knight Riders Group (KRG), who are the owners of Kolkata Knight Riders and Trinbago Knight Riders, are the founding investors in MLC. Photograph: BCCI The Knight Riders Group (KRG), owners......
IMAGE: Kolkata Knight Riders Co-owner Shah Rukh Khan. Photograph: BCCI/IPL Indian Premier League team Kolkata Knight Riders, co-owned by popular Bollywood actor Shah Rukh Khan, has picked up......