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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

'Kalnirnay belongs to the people of India'

'Kalnirnay is like a bible for any family.' Shakti Salgaonkar, executive director, Sumangal Group in a freewheeling chat with Satish Bodas/Rediff.com, discusses 50 years of Kalnirnay, a calendar......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

Why's Mukesh Ambani Betting Big On Media

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar. Kindly note the image has been published only for representational......

How did investors miss Byju's numerous red flags?

If and when a new management takes over, it will discover that there is no worthwhile business to run, says Debashis Basu. Illustration: Dominic Xavier/Rediff.com Byju's is set to go down......

Brand SRK Is Back With A Bang!

'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......

10 Sequels We Would Love To Watch

Twenty-eight years after Shankar's Indian, Kamal Haasan's retired freedom fighter resumes his vigilante duties in Indian 2. There's an Indian 3 in the works as well, which is slated to hit the......

Why Is Aishwarya's Arm In A Sling?

Photograph: ANI Photo Aishwarya Rai Bachchan was spotted at Mumbai airport as she left for the Cannes Film Festival in France. Daughter Aaradhya accompanied her. Surprisingly, Ash's arm was in a......

The Best of Pankaj Udhas

A golden name in the world of ghazals and playback singing, Pankaj Udhas regaled listeners with his dulcet voice on silver screen and stage. Growing up in a family of zamindars and government......

Now, It's Shah Rukh Vs Sunny Deol

After The Great Khali and before him Big B put their weight behind it, the Indian cement industry has brought on board two other celebrities to solidify its growth. Of the top four companies,......

Spend Your Weekend With Shah Rukh Khan

Celebrate the weekend with Shah Rukh Khan and more on OTT. Sukanya Verma lists her recommendations. DunkiWhere to watch? NetflixLanguage: Hindi Shah Rukh Khan and Rajkumar Hirani's first......

Good byes from Rohit, Virat expected post T20 WC

Rohit and Kohli have seen the crests and troughs of Indian cricket together for more than a decade and with nothing left to prove, an ICC Trophy will be perfect end to their glorious careers.......

Virat Kohli: Anatomy of a megastar keeping a dying format alive

IMAGE: Virat Kohli takes a bow after scoring his historic 50th ODI ton. Photograph: Adnan Abidi/Reuters A few years ago Shah Rukh Khan was asked who has the potential to attain stardom like......

'Shah Rukh Never Interferes In KKR'

'Sometimes we arrange a Zoom call just for him to say hello to the players, that's about it.''But otherwise, no, no direct talk, it's never happened, even in a normal year.''After the game, you......

Shah Rukh's KKR to build stadium in LA

IMAGE: Knight Riders Group (KRG), who are the owners of Kolkata Knight Riders and Trinbago Knight Riders, are the founding investors in MLC. Photograph: BCCI The Knight Riders Group (KRG), owners......

KKR buy stake in US-based Major League Cricket

IMAGE: Kolkata Knight Riders Co-owner Shah Rukh Khan. Photograph: BCCI/IPL Indian Premier League team Kolkata Knight Riders, co-owned by popular Bollywood actor Shah Rukh Khan, has picked up......

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