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Will Vijay Do Business With The BJP?

If the BJP has to work as a junior partner of Vijay's TVK, then either the party will have to change the state leader, or the latter should change himself.Incidentally, ever since Vijay started......

Will Udhayanidhi's Elevation Backfire On Stalin?

Udhayanidhi's 'untimely' elevation as deputy CM may be used against the party, for critics to argue that the DMK's 'first family's is not concerned about anything else but their clan's welfare. If......

Who Will Vote For Vijay, And Why?

Where do Vijay and his TVK expect to get their votes from?Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N......

Why the AIADMK leadership is nervous over Sasikala's return

Ahead of VK Sasikala’s return to Tamil Nadu on February 8, there are some important questions facing her. One, does she carry electoral weight more now than her brainchild AMMK had in the......

Rajini @ 70: Film one-liners do not a politician make

Rajinikanth’s visible electoral strength is his constant mouthing of the term, ‘aanmiga arasiyal’, or ‘spiritual politics’, without he having to explain what it is. By......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan. IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

How airlines plan to draw passengers' attention

Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf Over the past few years, a host of regional airlines have set up their base in the South; TruJet, Air......

How Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market Image: Premier Padmini; Photograph: Mr Choppers/Wikimedia Commons Long before the iPad got invented in Cupertino,......

Why Vettaiyan May Become A Blockbuster

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

Is Vijay The Highest Paid Actor In India?

And possibly in all of Asia, going by his reported fee of Rs 275 crore for Thalapathy 69, his coming movie. IMAGE: Vijay announces his political party. Photograph: Kind courtesy Vijay/X Between......

Last Action Hero: Vijay's Cinematic Legacy

As Thalapathy Vijay embarks on a career in politics, Arjun Menon looks at his glorious filmography. IMAGE: Vijay in his debut film Naalaiya Theerpu. Two muscular hands lifting dumbbells come into......

Even Manoj Bajpayee Can't Help Bhaiyya Ji

A film with a one-line plot needed a lot more pizzazz, whistle-worthy dialogue and a large-than-life, invincible protagonist. Karki makes a Rajinikanth kind of actioner (Bhaiyya Ji fights with a......

Teri Baaton Mein Aisa Uljha Jiya Review: Robo Rom-Com

A feeble fable masquerading as a robo rom-com, Teri Baaton Mein Aisa Uljha Jiya aspires to address what unrealistic expectations in a relationship can lead to, observes Sukanya Verma. Joining the......

Sachin@50: 50 Interesting Facts

Photograph: Hitesh Harisinghani/Rediff.com On Monday, April 24, 2023, Sachin Ramesh Tendulkar will be 50 years old. For those of us who first saw him stride onto a cricket field aged 16 back in......

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