Travel booking major OYO has launched a new check-in policy for partner hotels, starting from Meerut, introducing guidelines effective this year whereby unmarried couples will no longer be welcome......
We no longer have the ambition to rival China save through words. We are happy to be fighting ourselves and digging up disputes from centuries ago as a substitute for real development, argues Aakar......
"How do you shake up a legacy brand for a new generation and a new market?" This was the point of discussion between Congress leader Rahul Gandhi and the "young founders" of 100-year-old Keventers......
In a veiled attack on the erstwhile United Progressive Alliance government, External Affairs Minister S Jaishankar on Sunday said there was no response from India to the 26/11 Mumbai terror......
US President Joe Biden has named former Secretary of State Hillary Clinton, fashion designer Ralph Lauren, football superstar Lionel Messi, former Defence Secretary late Ashton Carter, and......
Renowned British ad-man Martin Sorrell, the owner of WPP Group that controls over 40 per cent of the domestic ad market, said on Tuesday 'Brand India' has suffered due to events of the past 2-3......
Indian whisky market is witnessing a boom thanks largely to the rise in middle class, disposable income and change in social culture. Let's take a look at some of the best-selling whisky brands in......
The Brand Trust Report has come out with a list of 1,000 Most Trusted Brands in India. The report, a result of research conducted on 61 components with 2718 'influencer' respondents from 15......
Asks ad & marketing world to take lessons from Mahatma Gandhi. Narendra Modi, the Bharatiya Janata Party’s prime ministerial nominee, took a break on Monday evening from delivering a......
Brand Trust is the soul of point of engagement between the customer and the brand. This concept has evolved with the rise in competition, awareness and globalisation. Touching upon the various......
Photograph: ANI Photo Chiranjeevi celebrated Pongal with Prime Minister Narendra D Modi at Union Minister G Kishan Reddy's home in Delhi. Sharing photographs, Modi wrote, 'Attended Sankranti and......
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......
Syed Firdaus Ashraf/Rediff.com on Priyanka Chopra's appointment as a brand ambassador for India, despite her frankness on intolerant India. IMAGE: Priyanka Chopra looks picture perfect in......
Pushpa: The Rule has done it. It was expected that the film would take one of the biggest starts ever and that has happened. The Allu Arjun starrer saw an unprecedented craze all over India and......
IMAGE: Shaji Prabhakaran also accused Kalyan Chaubey of nepotism. Photograph: AIFF/X Shaji Prabhakaran, the former secretary of the All India Football Federation (AIFF), has lodged a formal......
IMAGE: French sports apparel brand Decathlon looks to expand in India, invest $111m. Photograph: Abdul Saboor/Reuters French sporting goods retailer Decathlon said on Wednesday that it will invest......
Nathan Lyon donates bats signed by Virat Kohli, Jasprit Bumrah to support cricketers with disability IMAGE: Nathan Lyon with Virat Kohli. Photograph: Kind Courtesy Nathan Lyon/Instagram......
'With an achievement like this, Gukesh could even be endorsing global brands.' IMAGE: World Chess Champion D Gukesh with his trophy in Singapore on Friday, December 13, 2024. Photograph: ANI Photo......
IMAGE: Hyderabad Toofans thrashed Vedanta Kalinga Lancers 5-1 to move to the second spot in the Hockey India League. Photograph: Hockey India League Hyderabad Toofans registered a commanding 5-1......