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Farewell to a hero

Major J Suresh Suri, who laid down his life in a gunbattle with terrorists in Bandipora in Jammu and Kashmir, was cremated with full military honours at the Bansilalpet crematorium in his home city......

Why Samsung Galaxy S4 is ranked the best smartphone

Samsung’s penchant for pie-in-the-sky technology, ably supported by innovative pricing, ensures its S4 smart phone is No.1 in this year’s Brand Derby. If there’s one company that......

Visibility is key for brand launch success

Pedigree (performance of similar brands from the same company) is no longer a major factor to evaluate the success of a brand launch. The key parameter now is visibility of products. This is among......

How '3 Idiots' became a top brand

The 2009 Brand Derby, threw up some interesting issues. A film, 3 Idiots, topped the chart. The Derby ranks brands that were launched in 2009 based on the perceptions of marketers. In the 2008......

The story behind the amazing marketing of 3 idiots

3 Idiots happens to be the biggest grosser of all times in Bollywood. Sample this: the film has so far made Rs 335 crore (Rs 3.35 billion); overseas, it has grossed $16 million (Rs 71 crore).......

Cars, phones that impressed consumers with their amazing features

The Apple iPhone 6 emerged the clear winner in the Brand Derby, followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and the Maruti Suzuki Celerio. Image: Apple iPhone 6 is a phone that......

Young blood and fans, secret of Arsenal's new resolve

IMAGE: Mikel Arteta believes the backing of the fans is an important factor in making the players believe in themselves and the team.Photograph: Peter Cziborra/Reuters Arsenal 3-2 win over......

Lampard gets another shot at coaching

IMAGE: Frank Lampard takes over Everton. Photograph: Andy Rain/Reuters Having waited almost a year for another shot at top-level management, Frank Lampard has been tasked with as tough a......

Soccer PIX: Arsenal down West Ham in derby

IMAGE: Arsenal's Emile Smith Rowe celebrates after scoring their team's second goal during the Premier League match against West Ham United at Emirates Stadium in London on Wednesday.......

Kolkata giants Mohun Bagan merges with ATK FC

The merged club will come into existence in June and compete in the ISL 2020-21. The two sides will, however, play separately in the current I-League and ISL seasons. IMAGE: RP-Sanjiv Goenka......

Why are Arsenal fans boycotting this coffee brand?

Chelsea's Diego Costa, right, and Arsenals' Gabriel argue. Photograph: Ross Kinnaird/Getty Images Champions Chelsea beat 9-man Arsenal 2-0 in a heated match at Stamford Bridge last week but a......

Rediff News

Brand Derby

News for Brand Derby

Farewell to a hero

Why Samsung Galaxy S4 is ranked the best smartphone

Visibility is key for brand launch success

How '3 Idiots' became a top brand

The story behind the amazing marketing of 3 idiots

Cars, phones that impressed consumers with their amazing features

Young blood and fans, secret of Arsenal's new resolve

Lampard gets another shot at coaching

Soccer PIX: Arsenal down West Ham in derby

Kolkata giants Mohun Bagan merges with ATK FC

Why are Arsenal fans boycotting this coffee brand?

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