Jayalalitha is rapidly expanding her brand into products that people come in contact almost daily.
Freebies galore and populist schemes under the popular 'Amma' brand became the hallmark of late Jayalalithaa's tenure as Chief Minister, helping her steamroll arch-rival M Karunanidhi's Dravida Munnetra Kazhagam in this year's assembly polls.
While Jayalalithaa may have died her political legacy will continue to survive through the slew of 'Amma' branded products and services.
O Paneerselvam did not even sit in Jayalalithaa's office chamber and left her seat vacant in the assembly. This time Amma is not coming back and he has a large number of challenges awaiting him.
For the first time since 1985, Tamil Nadu has voted in favour of an incumbent party which has been a shock to those in Anna Arivalayam -- the office of the Dravida Munnetra Kazhagam in Chennai.
Post Jayalalithaa's death, the Tamil Nadu government is in confused state.
Tamil Nadu Chief Minister Jayalalithaa died in Chennai tonight at a private hospital after battling for life for the 75 days.
She faced intense and protracted struggle to eventually head the AIADMK.
'Sasikala definitely has an emotional advantage over the others, but there are very seasoned politicians with a strong support base.' 'For the time being, they may toe her line.'
President Pranab Mukherjee, Prime Minister Narendra Modi, Vice President Hamid Ansari, Union ministers, Congress President Sonia Gandhi, Rahul Gandhi and various other top leaders have condoled Tamil Nadu Chief Minister J Jayalalithaa's demise and paid glowing tributes to her.
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