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Don't Expect Modi To Change!

'Commentators have said that dealing with allies as equals will make Modi more sensitive.''Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi......

12 Modi Myths Election Results Busted

'Besides Ayodhya, the BJP lost in nine other constituencies with a Ramayana imprint; it tasted success only in Thrissur.' 'In Rameswaram, K Navaskani of the Indian Union Muslim League won with a......

Modi unveils Vivekananda statue in JNU, says nation above ideology

Prime Minister Narendra Modi on Thursday unveiled a statue of Swami Vivekananda in the Jawaharlal Nehru University campus, for long an ideological battlefield for the Left and Hindutva groups, and......

A teacher like no one else

Anjuli Bhargava discovers Brand Abha Adams.Illustration: Dominic Xavier/Rediff.com Abha Adams, 66, has an abiding memory of her own school days. Standing with her two thin plaits among a......

You're like Diwali lamps spreading light: Modi to Indians in Japan

India is going through a massive transformative phase and international agencies say the country will drive the growth of the global economy in the coming decade, Prime Minister Narendra Modi said......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

Remittances from overseas Indians up by 12% to $100 billion in 2022: Sitharaman

Underlining the contribution of non-resident Indians, Union Finance Minister Nirmala Sitharaman on Tuesday said remittances sent to the country by overseas Indians were about $100 billion for the......

Boycott calls force advertisers, celebrities to increase safeguards

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. Illustration: Dominic Xavier/Rediff.com For present-day advertisers and celebrities,......

Audi's 3 mantras to set it apart from the competition

Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall. IMAGE:......

What Kia hopes to achieve by adding India to name

'It says, we are not just an overseas player -- we are Kia India and here for good' Photograph: Andrew Boyers/Reuters It's not unusual for automotive players to change their names when they are......

Should Aamir, Ranbir, Ranvir, Salman endorse Chinese brands?

With tensions brewing between India and China at the border, the Confederation of All India Traders -- an organisation that represents the nation's shopkeepers -- has urged celebrities to stop......

Now, Priyanka will be the face of Nikon

Adding another endorsement to her kitty, Priyanka Chopra has been signed on as the new brand ambassador for Nikon. The actress poses with a Nikon digital camera from the Coolpix Spring Collection......

'I have played saap siddi, not video games'

On Saturday, November 25,Salman Khan seemed to be in a pretty good mood. The actor met up with the media to launch a gaming portal called Zapak Digital entertainment in India. "I have never been a......

Rahman's new tune for Worldspace

One of India's greatest music composers, A R Rahman has now become brand ambassador for Worldspace in India. He has begun his new role by composing a signature tune for the radio service.Thetune......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

Here's your chance to play the IPL...

'Fantasy players create their own team, get phantom money and start playing the virtual game.'Samreen Ahmad reports. IMAGE: Jasprit Bumrah celebrates Mahendra Singh Dhoni's wicket during IPL-10.......

Sports Shorts: India face Olympic champs Argentina in HWL semis

A summary of sports events and sports persons, who made news on Thursday. IMAGE: Indian players celebrate with goalkeeper Akash Chikte who sealed the game for India in the quarter-finals on......

Here's why Sindhu loves to hate her coach Gopichand

IMAGE: PV Sindhu produces digital film to pay tribute to coach Gopichand. Photograph: PV Sindhu/Twitter Silver medallist at Olympics and World Championship, Indian shuttler P V Sindhu has......

Tiger Woods is now Hero's global brand ambassador

India's two-wheeler giant, the Hero Group, has signed American golf legend Tiger Woods as its brand ambassador in a four-year deal that targetscapturing new markets in North America and......

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