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Brand Airtel

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Brand Airtel: Is there a wake-up call?

Just when Bharti Airtel got itself a consistent branding with instant recall, it lost the architect behind it all -- Bharat Bambawale, the then-brand director for the company -- in March, this......

Sensex falls 200 pts due to selling in FMCG, PSB stocks

Equity benchmark indices Sensex and Nifty ended lower on Monday, dragged down by selling in blue-chip stocks Reliance Industries, Hindustan Unilever, Axis Bank amid mixed global trends.......

Bharti dials up UK telecom play with $4 bn stake in BT

Bharti Global, the international investment arm of Bharti Enterprises, has decided to buy 24.5 per cent equity in BT Group — a move that will make the Indian conglomerate the biggest......

Brand Airtel heads to Africa

Bharti Airtel is counting on its "endearing" brand to build on its acquisition of Zain Telecom's African operations. In addition, it aims to do what Indian companies are getting increasingly known......

How Airtel plans to be most-admired brand

There are several targets that Bharti Airtel is chasing at the moment -- there is MTN of South Africa to acquire; footprint in emerging markets like Sri Lanka to expand; DTH (direct-to-home), IPTV......

Why Vettaiyan May Become A Blockbuster

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

How Netflix Finally Got It Right In India

Its success script: Investing more in local content ecosystem; growing its partnership footprint. IMAGE: Netflix's Guns And Gulabs, directed by Raj and DK, starring Rajkummar Rao, Dulquer Salmaan,......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Brand Rajinikanth goes viral!

With just a week for the release of Rajinikanth's Kabali, the makers are going all out to cash in on the superstar's popularity. From planes to telecom companies to T-shirts, mobile cases, coffee......

Airtel is title sponsor for Indian F1 GP

The country's largest telecom operator Bharti airtel joined hands with the Formula One Group Companies to become title sponsor of the Indian leg of the race series, scheduled on October 30. The......

Paralympians Are Barely On India Inc's Radar

'Instead of making this a four-year phenomenon, when you look at us and get thrilled, do it more regularly.'Vaibhav Raghunandan reports. IMAGE: Avani Lekhara set a Paralympics record in the......

Airtel bags India's home series sponsorship rights

Telecom giant Bharti Airtel won the Indian cricket team's home series sponsorship rights for a period of three years. Airtel won the sponsorship rights for all the three formats of the game for a......

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