'Brands need to be brave'

'When there are people who hate brands, it shows they are standing for something.''If you are trying to be everything to all people, you are failing.''Brands should be brave enough and take more......

Heidfeld gets big break at Williams

Germany's Nick Heidfeld has been handed the biggest break of his Formula One career by being announced as a Williams driver after weeks of uncertainty."Driving for the BMW Williams F1 team is the......

Heidfeld wins Williams drive

Germany's Nick Heidfeld will race for Williams this season alongside Australian Mark Webber, the Formula One team said on Monday.Heidfeld had been up against Brazilian Antonio Pizzonia for the best......

Button to join Williams

Jenson Button is to rejoin Williams from next season, the Formula One team said.Button started his career with Williams in 2000 as 20-year-old before moving on to Benetton -- now Renault -- and his......

Alonso becomes youngest GP winner

Renault driver Fernando Alonso, 22, became the youngest race winner in Formula One history when he crossed the chequered flag at the Hungarian Grand Prix on Sunday.The Spaniard started from the......

Audi to enter Formula One in 2026

IMAGE: Virat Kohli and Alia Bhatt at the launch of Audi's sports car R8 V10 in 2019. Audi has been in talks with the Swiss-based Sauber Group, whose team competes under the Alfa Romeo name,......