Mini in name, max in power and appeal

Why is the Mini the only “lifestyle” auto badge that seems to be growing and staying strong? Pavan Lall finds out. Photographs: Kind courtesy, BMW Ten years after it drove into India,......

BMW eyes top spot in luxury car segment with 16 launches in 2018

The challenge for BMW is to overtake Mercedes-Benz, which bounced back three years ago to become king of the hill. IMAGE: The BMW X3 BMW's entry in 2007 with trendy cars, in a space dominated by......

Make in India, BMW's mantra to cut cost & grab marketshare

'Localisation saves a lot of time and cost for them. Keeping an eye on a long-term market, this is the best way these car-makers can build momentum for their brands.' This is the way every global......

The BMW Mini Countryman is here!

BMW also unveiled its electric car i3s and hybrid vehicle i8 Roadster along with a slew of other top-end models at the Auto Expo 2018.  Photographs: Rajesh Karkera/Rediff.com. German luxury......