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'Where Do You Get Courage From?'

Air Marshal Denzil Keelor was an Indian Air Force legend.His nephew Basil Keelor, son of another war hero Wing Commander Trevor Keelor, remembers a remarkable officer and gentleman. IMAGE: Trevor......

Protests Hit Retail Ahead of Durga Puja

West Bengal is home to 43,000 Durga Pujas, and the business around it is a major economic driver. IMAGE: People perform a street play during a protest condemning the rape and murder of a trainee......

Politics Scores Over Battle Against Covid

Politics, bureaucracy, ineptitude, double-standards and an attempt to politicise the fight in pseudo-nationalistic terms have all hampered the fight against this deadly virus, says Vir Sanghvi.......

No relief for Campa Cola residents as SC dismisses plea

The Supreme Court on Tuesday dismissed the plea of residents of illegal flats in Mumbai’s Campa Cola Housing Society against the earlier order asking them to vacate their premises by May 31.......

Hope for Campa Cola residents: SC agrees to hear plea against eviction

The Supreme Court on Friday agreed to hear on Tuesday a fresh plea of residents of illegal flats in ampa Cola housing society who have been asked to vacate their premises by May 31. A vacation......

Fizzy war: Big Cola set to take on Coke, Pepsi

Barring the odd soundbyte around the official launch a few weeks ago, Spanish beverage major Aje, the owner of Big Cola, a brand strong in Latin America, has opted to maintain a low profile in the......

After cola play, Reliance Consumer takes trade margin fight to snacks

After trying to make a dent in the cola market with Campa by offering higher trade margins to the supply chain, Reliance Consumer Products is betting on the same strategy to capture the chips,......

Big deal: Coca Cola to invest $2 billion in India

In one of its single biggest investments, beverage major Coca Cola and its partners will invest $2 billion (around Rs 10,000 crore) over the next five years to enhance its operations in India and......

Cola wars to intensify in India

The cola wars will no longer be restricted to Coke and Pepsi, with their Latin American competitor Ajegroup setting up shop in India. The Peruvian company has introduced Big Cola at an invitation......

Why big advertisers still don't get a kick out of football

Not all big spenders in India are on board as they feel that the sport still has some miles to go before becoming central to their media plans. Coca-Cola ran an interesting campaign in the run-up......

'Human Attention Span Is Now Less Than Goldfish's'

'What scares me is the fact that there is so much content that people have content indigestion.''How do you entice people who have indigestion of content?' Photograph: Kind courtesy Rajadhiraaj:......

Why Vettaiyan May Become A Blockbuster

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

'Critics Wait 20 Years To Like My Films'

'Whenever people say to me that all my work looks unique, I say to them originality is the art of concealing your source.''You can't see the sources that I take from because usually, they are......

Spider-Man on 1,000 plus screens in India!

The web-slinging superhero will be back this Friday. Sony Pictures India will be splashing The Amazing Spider-Man across 1,000-plus screens, making it the widest release for any Hollywood movie. So......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Sachin Tendulkar moved by Sharjah's tribute on 50th

Iconic Sharjah stadium stand named after Sachin Tendulkar on his 50th birthday An iconic Sharjah cricket stadium stand has been renamed after Sachin Tendulkar in a special ceremony in the UAE,......

Did IPL 2023 Make Money For Jio/Disney?

'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.''It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2......

'You stand in the slips and half the battle is won'

IMAGE: Sachin Tendulkar in action during his hundred against Australia in Sharjah in 1998. Photograph: Getty Images Former India head coach Anshuman Gaekwad had the best seat in the house when he......

Bonucci toasts Italy success with Coca-Cola, Heineken

IMAGE: Leonardo Bonucci won UEFA's star of the match award and arrived at a news conference with his trophy in one hand and bottles of bottles of Coca-Cola and Heineken in the other, taking drinks......

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