Bajaj Auto is world's first two-wheeler maker to cross Rs 1 trn market cap

After selling brands like Pulsar, Boxer, Platina and RE in over 70 countries, Bajaj Auto plans to enter Thailand this year followed by Brazil next year. Bajaj Auto became the first two-wheeler......

Bajaj Auto to cut entry-level motorcycles by a third

The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment. Bajaj Auto plans to reduce the number of entry-level models in the motorcycle market by a third as......

Bajaj's XCD runs into rough weather

Two-wheeler maker Bajaj Auto (BAL), which is trying to wean away customers from the low margin 100 cc segment, has run into rough weather having to replace faulty components in its newly launched......

Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......