Armed with swanky showrooms, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, BMW, Mercedes, Audi are rolling out the red carpet for the well-heeled.
German luxury car maker Audi on Thursday launched three all-electric SUVs under its e-tron range with prices starting from Rs 99.99 lakh kicking off its electrification journey in the country. The three all-electric SUVs -- e-tron 50, e-tron 55 and e-tron Sportback 55 -- are priced at Rs 99.99 lakh, Rs 1.16 crore and Rs 1.18 crore respectively (all prices ex-showroom), Audi India said in a statement. Commenting on the launch of the e-tron brand in India, Audi India Head Balbir Singh Dhillon said, "we are launching not one, but three electric SUVs that begin our electrification journey." The three electric SUVs are "the perfect confluence of luxury, zero emissions, performance and everyday usability", he added.
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