Govt to issue guidelines for social media influencers over endorsements

The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said. Illustration:......

'Promotes gang-rape culture': Twitter, YouTube asked to pull down perfume ad

The Information and Broadcasting Ministry on Saturday asked Twitter and YouTube to remove from their social media platforms the videos of advertisement of a perfume brand that triggered outrage for......

Patanjali didn't have permission for COVID-19 drug: Uttarakhand govt

The Uttarakhand government is serving a notice to yoga guru Ramdev's Patanjali Ayurved for launching a drug claiming to be a cure for COVID-19 when it had only applied for a licence to manufacture......

What the Saradha scam reveals

More details will doubtless pour out about Sudipto Sen’s rackets as investigations proceed. But one thing is certain. The vast majority of Saradha’s victims will only get a pittance......

Healthcare sector most violative of advertisement rules, says Asci report

Maximum cases of advertisement norms violations were reported from the healthcare sector during 2023-24, followed by illegal offshore betting and personal care categories, according to the......

Asci seeks feedback on updating guidelines for education ads

Education ads are among the worst offenders when it comes to misleading claims. Illustration: Dominic Xavier/Rediff.com After keeping tabs on factual discrepancies, the Advertising Stand­ards......

Advertising Council releases guidelines on ads for charity

Advertisements of charitable organisations and crowdsourcing platforms must not disrespect the dignity of the beneficiaries by showing their graphic images, the Advertising Standards Council of......

7 in every 10 Indians likely to buy a product endorsed by an influencer

Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a......

Sports Shorts: India demolish Australia in Thomas and Uber Cup

A summary of sports events and persons who made news on Monday IMAGE: Saina Nehwal in action. Photograph: Robertus Pudyanto/Getty Images Indian men's and women's badminton teams expectedly......