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Anita Dongre Grassroot

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4 mn garments. 300 stores. Rs 6.8 bn. The Anita Dongre story

 'Fashion changes fast and if you are not keeping up you're getting left behind,' design diva Anita Dongre tells Pavan Lall. IMAGE: At the lounge in her office Photograph: Rajesh Karkera/Rediff.com......

Branded fashion goes to small-town India

 AND, W, Biba step up their game worldwide. While global brands go all out to woo India customers. IMAGE: Smaller Indian cities have ready customers, hungry for branded fashion, but they do not have......

PIX: Raveena, Dia Mirza mingle at a store launch

 Fashion designer Anita Dongre launched a new store in Mumbai and invited her filmi pals over for a dekho. Named Grassroot, the boutique has leather-free and vegan handcrafted wear.   Raveena......

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