Sidhartha Mallya to enter brand endorsement market

United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury......

New kids reshuffle pecking order

The advertising world it seems belong to the young and trendy. At least, on the evidence of the fee that new upcoming stars command for endorsements. According to industry estimates, Ranbir Kapoor,......

Ishant opens a new innings in ad deals

Shah Rukh Khan's audacious Rs 3.8 crore (Rs 38 million) bid for Ishant Sharma for the Kolkata team in theIndian Premier League Twenty20 tournament has catapulted the shy and lanky pace bowler into......

Yuvraj may ditch Percept for Globosport

Indian cricketer Yuvraj Singh is close to sealing a deal with tennis player Mahesh Bhupathi's sports marketing agency Globosport after his seven-year contract with Percept Talent Management ends in......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Mumbai may host Sunfeast Open

Mumbai tennis fans could well have a two-weeks' treat, as the WTA Sunfeast Open Tier III tournament, which is hosted by Kolkata every year, could be shifted to India's financial capital, after the......

NBA heroes to promote basketball in India

In what could make a world of difference to the fortunes of basketball in India, the Basketball Federation of India (BFI) has forged a partnership with the USA's premier professional men's......

Globosport ties up with contracts company

Globosport, the sports management division of Mahesh Bhupathi's company Globo Media Solutions, have sealed a tie-up with athletes1, the world's leading companyfor playing contracts incricket. Under......

The slow track to Formula 1

Narain Karthikeyan's decision to join the A1 Grand Prix reminds me of words from a Creed song, "We've seen our share of ups and downs and how quickly life can turn around..." These words depict the......