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Ambi Parameswaran

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Can Kirana Stores Beat The Q-Com Threat?

 Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes marketing guru Ambi Parameswaran. IMAGE: A view of a kirana store in New Delhi. Photograph:......

Age-defying chemistry of the Khans & the cola fizz

 Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

2nd year running, brands take a backseat for Ganeshotsav amid curbs

 With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. IMAGE: A priest wearing a protective......

COVID fallout: Markets crowded, but malls empty

 What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions. IMAGE: An employee applies a social distancing sticker inside a shop in a mall after it reopened......

Influencing the influencer

 'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran,......

Unadkat makes Ranji history after first-over hat-trick

 A summary of Tuesday's action in the Ranji Trophy group stage matches. IMAGE: Saurashtra’s Jaydev Unadkat took wickets off the third, fourth and fifth deliveries against Delhi to achieve the......

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