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Can Kirana Stores Beat The Q-Com Threat?

Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes marketing guru Ambi Parameswaran. IMAGE: A view of a kirana store in New Delhi. Photograph:......

What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

COVID fallout: Markets crowded, but malls empty

What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions. IMAGE: An employee applies a social distancing sticker inside a shop in a mall after it reopened......

2019 poll ad spend to double to Rs 30 bn

Parties expected to splurge a fourth of advertising budget on social media. IMAGE: Political flags and banners on the streets. PhotographS: Kind courtesy INC/Twitter, BJP/Twitter Over the past few......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Unadkat makes Ranji history after first-over hat-trick

A summary of Tuesday's action in the Ranji Trophy group stage matches. IMAGE: Saurashtra’s Jaydev Unadkat took wickets off the third, fourth and fifth deliveries against Delhi to achieve the......

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Ambi Parameswaran

News for Ambi Parameswaran

Can Kirana Stores Beat The Q-Com Threat?

What lies ahead for Brand Horlicks?

COVID fallout: Markets crowded, but malls empty

2019 poll ad spend to double to Rs 30 bn

Age-defying chemistry of the Khans & the cola fizz

Unadkat makes Ranji history after first-over hat-trick

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