Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes marketing guru Ambi Parameswaran. IMAGE: A view of a kirana store in New Delhi. Photograph:......
'Cynics don't make it big in advertising.''Often, the medium calls for a rock-like commitment to puny, easily digestible ideas.''Here's a text that understands this facet of advertising and one......
What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions. IMAGE: An employee applies a social distancing sticker inside a shop in a mall after it reopened......
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders, says Ambi Parameswaran. The latest product to come under attack of the CSE (Center......
Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......
South Indian filmmakers have kept their focus on the single-screen cinemagoer.They have kept their finger on the pulse of the single-screen cinema fan, who goes to movies once a month or more, to......
A summary of Tuesday's action in the Ranji Trophy group stage matches. IMAGE: Saurashtra’s Jaydev Unadkat took wickets off the third, fourth and fifth deliveries against Delhi to achieve the......