Food and beverages major PepsiCo and fast moving consumer goods giant Unilever are reviving their joint venture in India by re-introducing their global product, 'Lipton Ice Tea', in the country.The......
To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which......
Food and beverages major PepsiCo India is transforming its entire snacks portfolio into a healthier category by cutting down fat contents and increasing the nutrients. "We are in the process of......
Ek hi bite me sweet bhi, salty bhi, says the latest television commercial of Parle Products' Krackjack. It's a direct potshot at market leader Britannia 50-50's kabhi sweet, kabhi salty......
It's the smallest business in the Rs 23,000 crore (Rs 230 billion) ITC Group. But the conglomerate's eight-year-old child is finally making its presence felt amid the growing buzz that ITC Foods is......