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PepsiCo, Unilever revive Lipton Ice Tea

Food and beverages major PepsiCo and fast moving consumer goods giant Unilever are reviving their joint venture in India by re-introducing their global product, 'Lipton Ice Tea', in the country.The......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which......

Pepsi snacks to go on a health diet

Food and beverages major PepsiCo India is transforming its entire snacks portfolio into a healthier category by cutting down fat contents and increasing the nutrients. "We are in the process of......

Krackjack takes on 50-50

Ek hi bite me sweet bhi, salty bhi, says the latest television commercial of Parle Products' Krackjack. It's a direct potshot at market leader Britannia 50-50's kabhi sweet, kabhi salty......

ITC Foods: Racks to riches

It's the smallest business in the Rs 23,000 crore (Rs 230 billion) ITC Group. But the conglomerate's eight-year-old child is finally making its presence felt amid the growing buzz that ITC Foods is......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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