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Al Ries

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Focus on brand building, exhorts Al Ries

 Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

'Infy, TCS are great firms, but. . .'

 India may have established its supremacy in information technology with companies such as Tata Consultancy Services, Infosys and Wipro, but on a global scale these companies are far from being......

Global PR experts to converge in Delhi

 They are the who's who of the international public relations fraternity from 18 countries. David Drobis, chairman of Ketchum PR Worldwide, Alan Vanderolen, president (Asia Pacific), at Edelman PR,......

Are pension products good for retirement?

 Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

Advertising: Another turn of the wheel due?

 The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship......

The Matrix of cricket

 Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......

PHOTOS: The gold medallists on Day 6 at Rio Olympics

 Check out the gold medal winners on Day 6 of the 2016 Olympic Games in Rio de Janeiro, on  Thursday: Oleksiak and Manuel tie for women's 100m freestyle gold IMAGE: Simone Manuel, left, and......

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