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Advertising: Another turn of the wheel due?

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

Pouring out a new growth plan

It was one company that held out against a giant. Back in the '90s Hindustan Lever was bulldozing its way into the foods business and snapping up a string of small and regional ice cream brands.......

'Indian steel industry will grow at about 10%'

2001 was probably the worst year for the steel business in India. Prices were at an historic low, in fact the lowest in 30 years. It was also the time when B Muthuraman took over asmanaging......

Focus on brand building, exhorts Al Ries

Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

PHOTOS: The gold medallists on Day 6 at Rio Olympics

Check out the gold medal winners on Day 6 of the 2016 Olympic Games in Rio de Janeiro, on Thursday: Oleksiak and Manuel tie for women's 100m freestyle gold IMAGE: Simone Manuel, left, and......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......

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Al Ries

News for Al Ries

Advertising: Another turn of the wheel due?

Are pension products good for retirement?

Pouring out a new growth plan

'Indian steel industry will grow at about 10%'

Focus on brand building, exhorts Al Ries

PHOTOS: The gold medallists on Day 6 at Rio Olympics

The Matrix of cricket

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