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NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

Shop till you drop, all at home

Leisurely surfing TV, Neha Kulkarni, a housewife in Mumbai, once spotted a set of veggie choppers she was yearning for on a home shopping channel. Instead of ordering it over the phone or sending a......

Beauty, wellness sector spur FMCG growth

The 'feel-good' category will play a big role in promoting high double-digit growth for FMCG companies, if recent figures are anything to go by. Market research company, AC Nielsen, in its monthly......

Services next big idea for consumer goods firms

Two Indian consumer goods firms reinforced their commitment to services last week. Hair care major Marico launched Kaya Life Clinic, a chain of professional weight control centres, its second......

F&B companies are out to cut your flab

Aarti Gupta visits the supermarket every fortnight to stock up on ice cream, carbonated soft drinks and chocolate. Recently, though, she's stopped watching the calories so closely because these......

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Ac Nielsen Research Services

News for Ac Nielsen Research Services

NDTV case forces channels to tackle rating issue

Shop till you drop, all at home

Beauty, wellness sector spur FMCG growth

Services next big idea for consumer goods firms

F&B companies are out to cut your flab

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