NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

88% Indians optimistic about economic growth

An overwhelming 88 per cent Indians are optimistic about country's economic performance during the next 12-month period, according to an AC Nielsen Online Consumer Confidence survey."Indians are......

Survey paints a rosy picture of India

An online survey on Global Consumer Confidence and Opinions conducted by market research major AC Nielsen said that 88 per cent Indians felt that the economy would do well over the next 12 months.......

Viewers watch ICC cup despite Indian performance

The cricket World Cup is moving ahead on a sturdy pace. Eighty per cent of Indians intend to continue watching the World Cup even if India doesn't make it to the Super Sixes, according to the......