Jeans to cost more; denim prices hiked

Denim products are likely to get costlier as manufacturers in country's largest denim producing state of Gujarat have hiked the fabric prices by Rs 5-6 per metre amid soaring cotton and polyester......

Denim cos to cut tailor workforce for Gen Y

"Denim is one of the world's oldest fabrics, yet it remains eternally young," declared an American Fabrics magazine writer in 1969. This Levi Strauss & Co post on its website reflects what Indian......

Denim firms see flood of export orders

After witnessing a sluggish trend for the past couple of quarters, denim manufacturers have reason to cheer. With various countries recovering from the global financial meltdown, orders have......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......