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No relief from heat in north, central India as mercury stays above 47 deg C

Maximum temperatures dipped slightly over large parts of northwest and central India on Thursday but there was no respite from the searing heat as mercury remained above 47 degrees across Haryana,......

Stay in BJP but work for AAP: Kejriwal to Guj BJP workers

Delhi Chief Minister Arvind Kejriwal on Saturday appealed to Bharatiya Janata Party workers in Gujarat to work for his Aam Aadmi Party while staying in the ruling party. IMAGE: Delhi Chief......

How Amit Shah gave BJP last-mile push in Gujarat civic polls

When Home Minister Amit Shah, who was in Gujarat to cast his vote in the urban body polls, learnt of the poor voter, instead of heading home he went to the Motera stadium, organised a control room,......

Can Chappan Bhog fight the West?

Can the Chappan Bhog ward off the Chinese noodle's invasion of Indian dining tables? Can the Aam Panna fight the pizza? Has Indian cuisine been ignored by the marketing jugernaut of the country's......

Coping with the heat in India's hottest city

Temperatures have soared to 50.3 degrees Celsius, but no deaths from the heat have been reported from Churu.Ritwik Sharma finds out how Churu's citizens keep cool in the unbearable heat. IMAGE: A......

Coca-Cola bets on desi fizz

To take Rimzim across the country The country's largest beverage maker, Coca-Cola, wants to be in every evolving drinks category, says T Krishnakumar, its president for India and Southwest Asia. As......

The Jet brand that Naresh Goyal built

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.Illustration: Dominic Xavier/Rediff.com Jet Airways may be gone, but I remain a loyal fan of the......

Complan stirs in celebrities

Bollywood actor Amitabh Bachchan will bring his star power to Complan in new ads that will break shortly on television. This may seem like any regular endorsement, but for Complan, it is a battle......

Fruit drinks: Pepsi, Coke in new turf war

Coca-Cola and Pepsi, which have triggered books and case studies on the cola war, are ready to battle each other on a new turf in India: fruit drinks. Pepsi is said to be ready with Tropicana......

Not just thanda but spice matlab Coca Cola

Dogged by controversies surrounding its products, Coca-Cola is banking on innovation to drive its business in India. After launching its Minute Maid pulpy orange juice in PET bottles and a "bolder"......

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