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World cup final draws record ad rates

 India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Indians still flock to e-tailers despite several glitches

 On Tuesday, while several consumers took to social media to share their grievances about the Snapdeal site crash, many others said they visited the website to either compare prices or for window......

E-commerce to drive advertising spend this festive season

 This festive season could see a barrage of ads from companies such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr. Joining them will be other e-commerce entities, too, as the festive......

Railways' ad earnings sagging

 In the first four months of this financial year, Indian Railways' (IR) earnings from commercial publicity have declined by 14 per cent over the corresponding period last year. In 2007-08, IR had......

IPL relocation prompts advertisers to pull out

The decision to relocate the second edition of the Indian Premier League (IPL) Twenty20 tournament to South Africa has prompted several key advertisers such as Hyundai, Havell's and Reebok, among......

Set Max premium ad rates for IPL auction

 Multi Screen Media, which will telecast live the upcoming players' auction for The Indian Premier League's fourth season on Set Max, is selling advertising slots for Rs 50,000 per ten seconds, a......

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