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World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Railways' ad earnings sagging

In the first four months of this financial year, Indian Railways' (IR) earnings from commercial publicity have declined by 14 per cent over the corresponding period last year. In 2007-08, IR had......

IPL relocation prompts advertisers to pull out

The decision to relocate the second edition of the Indian Premier League (IPL) Twenty20 tournament to South Africa has prompted several key advertisers such as Hyundai, Havell's and Reebok, among......

Advertisement slump worries agencies

Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent. Some of them fear that if the......

Ad industry to at grow 61% by 2010

After witnessing an average growth rate of only 12-13 per cent over the last three years, the Indian advertising industry is set to grow 61 per cent by 2010 with advertising spend climbing to Rs......

Set Max premium ad rates for IPL auction

Multi Screen Media, which will telecast live the upcoming players' auction for The Indian Premier League's fourth season on Set Max, is selling advertising slots for Rs 50,000 per ten seconds, a......

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Zenith Optimedia

News for Zenith Optimedia

World cup final draws record ad rates

Railways' ad earnings sagging

IPL relocation prompts advertisers to pull out

Advertisement slump worries agencies

Ad industry to at grow 61% by 2010

Set Max premium ad rates for IPL auction

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