Reliance Brands Ltd (RBL) on Monday announced forming a 60:40 joint venture with Rahul Mishra brand RM, which will create and own a new brand that would encompass courtier's ready to wear business.......
Generic advertising for fabrics seems to be coming of age. First it was the advertising campaign for "linen" (featuring fashion designer Rohit Bal) followed by striking print ads for "cotton". Soon......