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One word to describe the new Brylcreem campaign? Brill!

 The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan. Advertisements for male......

CavinKare gets aggressive with deos after Spinz faces Fogg heat

 Spinz, an old deo player, has been revamped to take on new competition; might be extended too. Spinz, the deodorant brand of the Chennai-based FMCG major CavinKare, is out with its latest......

The race of deos: Why Fogg is winning

 India's largest-selling deo brand is constantly reinventing itself, says Sohini Das. IMAGE: Fogg's initial advertisements of 'No Gas, Only Perfume' were about how the deo's fragrance lingered on......

Meet little masters of the brand market

 It's a classic David versus Goliath duel.On the one hand are the minnows; on the other, giants. But the tiny ones are beginning to challenge the big boys on their turf, making them squirm in their......

How Kohli's absence in Asia Cup hits Star India's plans

 While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi......

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