Meet India's rustic knowledge providers

Three months ago, at a CII symposium on decoding rural markets where rural marketing gurus spoke of their approach to capturing the largely unaccrued volumes of rural consumption, one person turned......

'The Audience Can't Be Tricked'

'In the audience's mind there is no urgency to go see a film in the theatre.''If you pay for social media buzz it does not convert into bums on seats.' IMAGE: Madhavan as Vanraj Kashyap, Ajay......