With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......
While Coca-Cola India improved its profit margin during the year, arch rival PepsiCo’s margin was far lower. The two cola giants - Coca-Cola and PepsiCo - managed to extend their top line in......
Maaza is the country’s top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years. he world’s largest beverage maker,......
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.Viveat Susan Pinto reports. IMAGE: Ranbir Kapoor in Sanju. Ranbir Kapoor will be the next brand......
Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......