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For India's youth, Modi is the only leader

'The young are now a different electoral demographic.''There will be 140 million of them voting next year.''Their devotion is largely now to Modi-ism,' says Shekhar Gupta. A striking finding from......

Cinthol declared a Superbrand

Cinthol, the flagship brand of Godrej Consumer Products Ltd, has been recognised as a Superbrand by the Superbrands Council, UK.The criteria for winning the award were perceived brand image, brand......

IT companies score on brand management

Indian IT firms are now making their mark as Superbrands. Of the 74 Indian Business Superbrands selected by Superbrands - an independent arbiter on brand management - seven are IT companies. Among......

What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

L K Advani on Indian 'superbrands'

Brand awareness, brand building, brand management and the whole concept of 'Business Organisation as a Brand' is relatively new in India. It is an outcome of the liberalised and competitive......

How a 'realty mogul' lost its throne

A decline in the real estate sector, rising debt and the company’s alleged involvement in 2G scam caused damage to the business and its image. The government’s seeking to take over......

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Superbrands India

News for Superbrands India

For India's youth, Modi is the only leader

Cinthol declared a Superbrand

IT companies score on brand management

What lies ahead for Brand Horlicks?

L K Advani on Indian 'superbrands'

How a 'realty mogul' lost its throne

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