Coke bowls marketing googly to PepsiCo

Taking the direct advertising wars and spoof brawls of the cola majors a step further, Coca Cola is deploying ambush marketing tactics during the Indian Premier League's cricket season-II Consider......

Neo to reap Rs 70 crore from India-SA tests

With Doordarshan opting out of the simultaneous coverage of the India-South Africa three-test match series, sports channel Neo Sports the exclusive telecast rights holder for the series hopes to......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

TN's Pepsi-Coke boycott could hit Rs 1500 cr of business

Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide. As the traders body's boycott of PepsiCo and Coca-Cola products across Tamil Nadu started on......

Major sponsors, Coca-Cola, McDonald's, demand reforms at FIFA

A Coca-Cola logo is pictured on the back of one of their corporate delivery trucks in San Diego, California. Photograph: Mike Blake/Reuters Two top sponsors of FIFA and its World Cup tournaments......

In coronavirus-hit world, sponsors to stand by delayed Olympics

Five major sponsors, Procter & Gamble, Intel, Airbnb, Coca-Cola and Samsung Electronics reaffirmed their commitment to the Tokyo Olympics despite the postponement. IMAGE: Miraitowa, left, the......

Problem solved, say sponsors after Blatter resigns

‘There will be a new leader, which is positive’ Sepp Blatter leaves after his statement during a news conference at the FIFA headquarters in Zurich. Photograph: Ruben Sprich/Reuters......

Major sponsors call for FIFA's Blatter to resign

Sepp Blatter leaves after his statement during a news conference. Photograph: Ruben Sprich/Reuters Major football sponsors on Friday issued coordinated calls for the immediate resignation of FIFA......

Soccer sponsors dismayed by FIFA corruption allegations

World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the......