The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands Illustration: Uttam Ghosh/Rediff.com Hindustan......
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide. As the traders body's boycott of PepsiCo and Coca-Cola products across Tamil Nadu started on......
Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......
While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......
When Manu Anand, the India and South Asia president of beverage and snack giant PepsiCo, suddenly quit last month after 19 long years with the company, and cleared his table the very next day of......
If Big B won your hearts with Kaun Banega Crorepati, Salman Khan made you laugh with Bigg Boss and 10 ka Dam, and Akshay Kumar kept you on the edge of your seats with Khatron ke Khiladi, how could......
IMAGE: A banner advertising Coca-Cola beverages, Toyota, Nissay and NTT, Olympic Games partner for Tokyo 2020, in Fukushima prefecture, Japan. Photograph: Athit Perawongmetha/Reuters/Files Tokyo......
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......
Five major sponsors, Procter & Gamble, Intel, Airbnb, Coca-Cola and Samsung Electronics reaffirmed their commitment to the Tokyo Olympics despite the postponement. IMAGE: Miraitowa, left, the......
IMAGE: The meetings between the Tokyo 2020 organising committee and 'partner companies,' including sponsors, take place regularly. Photograph: Clive Rose/Getty Images For weeks, Olympic......
Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in......