Commonwealth Games: PSUs asked to be sponsors

The government has asked central PSUs to sponsor the Commonwealth Games even as state-owned firms, including the Railways, have already committed Rs 200 crore (Rs 2 billion) for a "good cause".......

Neo to reap Rs 70 crore from India-SA tests

With Doordarshan opting out of the simultaneous coverage of the India-South Africa three-test match series, sports channel Neo Sports the exclusive telecast rights holder for the series hopes to......

ESPN eyes Rs 40 cr from Fifa World Cup

ESPN STAR Sportslooks to garner approximately Rs 40 crore (Rs 400 million) from advertisement revenue during the upcoming Fifa World Cup 2006, scheduled to begin on June 9. According to industry......

Coke bowls marketing googly to PepsiCo

Taking the direct advertising wars and spoof brawls of the cola majors a step further, Coca Cola is deploying ambush marketing tactics during the Indian Premier League's cricket season-II Consider......

Major sponsors, Coca-Cola, McDonald's, demand reforms at FIFA

A Coca-Cola logo is pictured on the back of one of their corporate delivery trucks in San Diego, California. Photograph: Mike Blake/Reuters Two top sponsors of FIFA and its World Cup tournaments......

Problem solved, say sponsors after Blatter resigns

‘There will be a new leader, which is positive’ Sepp Blatter leaves after his statement during a news conference at the FIFA headquarters in Zurich. Photograph: Ruben Sprich/Reuters......

Major sponsors call for FIFA's Blatter to resign

Sepp Blatter leaves after his statement during a news conference. Photograph: Ruben Sprich/Reuters Major football sponsors on Friday issued coordinated calls for the immediate resignation of FIFA......

Finding a replacement for Sepp Blatter...

Joseph S Blatter speaks during the 65th FIFA Congress at Hallenstadion in Zurich. Photograph: Philipp Schmidli/Getty Images The leadership of crisis-hit world football governing body FIFA gathered......

In coronavirus-hit world, sponsors to stand by delayed Olympics

Five major sponsors, Procter & Gamble, Intel, Airbnb, Coca-Cola and Samsung Electronics reaffirmed their commitment to the Tokyo Olympics despite the postponement. IMAGE: Miraitowa, left, the......