The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.Urvi Malvania reports. Photograph: BCCI/Twitter......
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks. Sony Pictures Networks (SPN) India on Tuesday issued a strong statement against direct-to-home......
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge."Urvi Malvania reports on the bidding frenzy for IPL rights. The battle for the......
The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even......
The first-ever live National Basketball Association match between the Sacramento Giants and Indiana Pacers on October 5 at the NSCI Dome arena in Mumbai. Image: Toronto Raptors players kiss the......
'For the first couple of years, it is about building the league.''We are positive that the quality of matches will attract eyeballs.'Urvi Malvania reports. Pro Volleyball League, a 50:50 joint......
The World Cup final was watched by 51.2 million viewers -- the highest reach for any FIFA World Cup match till date in India.Females contributed to 47 per cent of the tournament reach.Urvi Malvania......
Sony eyes a 2 billion payoff from telecasting the Fifa World Cup, reports Urvi Malvania. IMAGE: Football has grown in popularity since the 2014 World Cup. Photograph: FIFA World Cup/Twitter Sony......