And now mobile pubs...

Smirnoff known to provide its consumers around the world the most memorable and unique nights out is hoping its latest clubbing experience will leave Mumbaikars spell-bound. For the next few weeks......

Diageo to hardsell core brands in India

Targets women with new offerings such as Baileys cream liqueur and Nilaya. Liquor maker Diageo India is planning a big marketing push for its core brands such as Johnnie Walker, Smirnoff and newer......

Diageo-Pernod Ricard slugfest reaches India

London-based Diageo's acquisition of United Spirits from Vijay Mallya will bring its confrontation with arch rival Pernod Ricard to the Indian shores. All over the world, the two snipe at each......

Spirits up: Vodka overtakes Scotch in UK

Believe it or not, Vodka has knocked Scotch off its perch to become Britain's favourite spirit for the first time. The popular Russian drink has become the country's number 1 drop of hard liquor,......

Formula One under pressure end alcohol sponsorship

Fernando Alonso of Spain and McLaren Honda sports an alcohol company sponsorship. Photograph: Mark Thompson/Getty Images Formula One was accused of sending out a mixed message on alcohol at the......