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Boycott calls force advertisers, celebrities to increase safeguards

 American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. Illustration: Dominic Xavier/Rediff.com For present-day advertisers and celebrities,......

IPL 2020: Disney-Star may earn Rs 20 billion

 95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.Viveat Susan Pinto reports. IMAGE: Chennai Super......

IPL 2020: From shampoo to face masks, brands score a six this season

 Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament’s organisers and partners. When Rajasthan......

The big challenge brands are facing in India

 The digital audience knows the difference between healthy suggestions, which are welcome, and a downright breach of privacy, which is abhorred. Illustration: Uttam Ghosh/Rediff.com......

How Hindustan Unilever plans to fight toxic ads

 By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser,  (HUL), is......

Which films are coming up on OTT? Find out!

 Prime was the first to grab streaming rights for seven titles for an estimated Rs 300 crore.Viveat Susan Pinto reports. IMAGE: Vidya Balan in and as Shakuntala Devi: Human Computer. Shoojit......

Gulabo Sitabo on Amazon: Producers earn Rs 20 crores profit

 Gulabo Sitabo was made with a budget of Rs 40 crore to Rs 45 crore.Amazon Prime bought the streaming rights for Rs 60 crore to Rs 65 crore, helping the producers make over Rs 20 crore.Surajeet Das......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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