From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Salute the Power & Glory of Indian Cinema!

It is the most potent symbol of India's soft power -- more perhaps than the IT industry and our managerial skill, notes Vanita Kohli-Khandekar. IMAGE: Kajol and Shah Rukh Khan in a scene from......

Baahubali Rajamouli's RRR takes off

RRR stars NTR and Ram Charan. IMAGE: S S Rajamouli, NTR and Ram Charan at the RRR launch. Fresh from the success of his internationally acclaimed epic Baahubali, RRR, Director S S Rajamouli's next......

Let Baahubali 2 release, Rajamouli tells Kannada groups

'It is not right to show your anger on this film for Satyaraj's comments.' Director S S Rajamouli on Thursday, April 20, sought to distance himself and his Baahubali 2 team from comments allegedly......

First Look: S S Rajamouli's Baahubali

Director S S Rajamouli's latest project is the bi-lingual Baahubali. This Telugu-Tamil film (which is likely to be dubbed in Hindi and other languages) stars Prabhas, Rana Daggubati and Anushka......