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Senior National Badminton Championship

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Insurers find wealth in health

 PNB Metlife, IDBI Federal Life, Cigna TTK are using sports  to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......

Sporting corporates go beyond cricket

 Corporates looking to sponsor sports rarely go beyond cricket. The sheer popularity of the game ensures they get full bang for their buck in India.Despite this, India Inc is increasingly looking......

Sacrifices reap rewards for parents of Olympic shuttlers

 'It was tough financially for the first few years but my friends and family supported me and once he did well at the 2018 Commonwealth Games, there was no looking back.' IMAGE: Women's doubles......

New kid on the block! Tanvi hopes to emulate P V Sindhu

 'I want to become like Sindhu didi, she is my inspiration.' IMAGE: Tanvi Sharma and P V Sindhu celebrate winning the Badminton Asia Team Championships 2024 in February. Photograph: Tanvi......

Prannoy, Sen to lead India's defence in Thomas Cup

 Sindhu pulls out of Uber Cup IMAGE: The Indian team with their gold medals on winning the Thomas Cup. Photograph: Lakshya Sen/Twitter Double Olympic medallist P V Sindhu and the two top women's......

Indian women clinch historic gold in Badminton Asia Team Championships

 Indian women beat Thailand 3-2 in final, clinch historic gold in Badminton Asia Team Championships Photograph: Kind Courtesy BAI/X Anmol Kharb yet again performed when it mattered, winning the......

Lakshya needs a younger coach travelling with him, says mentor Vimal

 IMAGE: With not too much time left for the Olympics, Lakshya Sen will get a new coach only after the marquee event. Photograph: Andrew Boyers/Reuters Star Indian shuttler Lakshya Sen will have a......

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