PNB Metlife, IDBI Federal Life, Cigna TTK are using sports to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......
Corporates looking to sponsor sports rarely go beyond cricket. The sheer popularity of the game ensures they get full bang for their buck in India.Despite this, India Inc is increasingly looking......
Up against Shruti Mundada in the pre-quarters, Saina had a look at the surface and immediately made it clear that she won't risk playing on it given that the All England Championships are around......
Young shuttlers PV Sindhu and Kidambi Srikanth scored contrasting victories to win the women's and men's singles titles respectively at the 78th Senior National Badminton Championships in Delhi on......
Defending champions Parupalli Kashyap and Sayali Gokhale entered the quarterfinals of the 78th ATS Senior National Badminton championship with contrasting wins at the Siri Fort Sports Complex in......
Indian women beat Thailand 3-2 in final, clinch historic gold in Badminton Asia Team Championships Photograph: Kind Courtesy BAI/X Anmol Kharb yet again performed when it mattered, winning the......
IMAGE: Tanvi Patri, 13, from Odisha won the Under-15 girls' singles title at the Badminton Asia U-17 & U-15 Junior Championships title without dropping a game throughout the tournament.......