Shinde's Sena knocks out Uddhav's Sena in 36 seats

The Shiv Sena led by Chief Minister Eknath Shinde has trounced rival Shiv Sena-UBT of Uddhav Thackeray in 36 assembly seats in Maharashtra, putting to rest the debate over which is the real party......

Not just LS, RS too to see polls to 68 seats this year

Sixty-eight Rajya Sabha members, including nine Union ministers, are completing their tenure this year, triggering a race of sorts among leaders across political parties to eye a six-year term in......

Man arrested for raping, killing 4-year-old girl

The Goa police on Wednesday arrested a man for allegedly raping and murdering a four-year-old girl in Quepem town, 80 km away from Panaji. The victim, who hails from Kurla in Mumbai, was on a......

Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

Dhoni as a brand will continue to reign even if he retires post IPL

With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj......

Boycott calls force advertisers, celebrities to increase safeguards

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. Illustration: Dominic Xavier/Rediff.com For present-day advertisers and celebrities,......

Fair & Lovely: Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's......

How Brand Elon Musk might impact Brand Twitter

The announcement came late Monday evening (April 25) – and broke the internet. Elon Musk, the world’s richest man, had bought microblogging site Twitter for a neat $44 billion. IMAGE:......

25 Movie Gems I Am Proud Of

'Here are 25 stories special to me for one reason too many,' says Sukanya Verma who scored 25 years writing about the movies last week. Photograph: Kind courtesy Pixabay It all began in September......

Bollywood's Famous Lost And Found Tales

Dramas woven around the theme of lost and found is a iconic trope in Hindi cinema. From melodrama to mockery (remember Amar and Prem's phony separated-at-Kumbh Mela reunion in a gag of Andaz Apna......

Behind The Scenes Of Animal's Bloody Fights

'We shot in minus 8 degrees, and Ranbir and Bobby were bare-bodied. That was very tough!' IMAGE: Ranbir Kapoor lies injured in a scene from Animal. "We used 25-30 litres of blood just for the......

Why advertisers aren't gung ho about Ranbir... yet

Ranbir Kapoor has everything going for him but the brand endorsements -- so far.   He is the hottest -- and most bankable -- star in tinseltown these days. He has big banners chasing him and......

List of Indian athletes qualified for Paris Olympics 2024

  India will send 117 athletes to the Paris Olympics, starting July 26 in the French capital. This will be India's second-biggest contingent at an Olympic Games after 121 athletes went to......

'IPL is like a reality show on TV'

Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and......

Sania will remain a top brand, say advertisers

Asia's top tennis player Sania Mirza will retain her strong brand value despite her decision to shun Indian tournaments in protest at being dragged into needless controversies, Indian advertisers......

Gujarat win, despite goof up

A game of cricket is not over till a team has actually won it. Gujarat probably forgot this age-old, but always relevant, axiom. For nothing else can explain the team's performance and their......

Ranji Trophy: Agarkar, Salvi rattle Hyderabad

Ajit Agarkar and Aavishkar Salvi claimedfive wickets between themselves as defending champions Mumbai reduced Hyderabad to 223 for 7 on the first day of their Ranji Trophy Super League Group A......