Sandeep Goyal

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What Our Netas Can Borrow From Trump

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters,......

Indians Dominate TIME 100 AI Titans List

The TIME 100 AI list is an interesting assortment of titans.Indians make up about 20 per cent of the coveted list, which is pretty commendable, notes Sandeep Goyal. Illustration: Dominic......

India In 2023: 'Looking Like A Wow'

'An important dimension that shone through was the enormous pride in India, a general belief that as Indians we are starting to count globally and we are at the forefront of the world.' IMAGE:......

The Floating Lanterns Of Hiroshima

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river.It is about remembrance.It is about dignity.It is about respect.It is about love, observes Sandeep Goyal.......

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court, identifies ad guru Sandeep Goyal. IMAGE: Juhi......

'Mahindra Electric Is Getting Free Publicity'

'IndiGo's position in this argument will depend on whether it has registered '6e' as a trademark.' IMAGE: Mahindra & Mahindra's BE 6. Photograph: Hitesh Harisinghani/Rediff.com The legal......

Sandeep Goyal: Adman to investment guru via Rs 100 crore

'For now, I am a lone ranger.' There are very few people who would have Rs 100 crore (Rs 1 billion) to invest. With such money, there are several who would retire. Sandeep Goyal, below left, who......

Why Brands Are Chasing Olympic Medalists

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......

Finnish firm HMD Global unveils strategy to recover lost ground

Can the launch of smartphones under its own brand name by Finnish company HMD Global — despite having a licence to use the Nokia brand which it bought from Microsoft — help it regain......

Mukesh Ambani, wife Nita top list of power couples

Ranveer Singh and Deepika Padukone followed the Ambanis at No 2, and Virat Kohli and Anushka Sharma occupied the third position. Reliance Industries chairman Mukesh Ambani and his wife Nita Ambani......

Will Kangana Make A Good Politician?

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Why Brands Are Chasing Gukesh

'With an achievement like this, Gukesh could even be endorsing global brands.' IMAGE: World Chess Champion D Gukesh with his trophy in Singapore on Friday, December 13, 2024. Photograph: ANI Photo......

How Much Did Messi, Ronaldo Charge?

How expensive was this 'picture of the century'?Sandeep Goyal finds out. IMAGE: Cristiano Ronaldo and Lionel Messi, photographed playing chess together. Photograph: Kind courtesy Louis......

IPL 2024: Full list of released, retained and traded players

IMAGE: Featuring in the retained player’s list, Mahendra Singh Dhoni will captain the Chennai Super Kings in IPL 2024. Photograph: BCCI The curtains dropped on the IPL trade window on......

IPL: LSG look to halt Mumbai's charge in crucial clash

IMAGE: Suryakumar Yadav is fourth highest run-getter in IPL 2023, with 479 runs in 12 matches, including four fifties and a century, at an amazing strike of 190. Photograph: BCCI Mumbai Indians......

IPL 2023: The Rs 5,000 Crore Battle!

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities. IMAGE: Gujarat Titans, champions, IPL 2022. Photograph: BCCI March......

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