Vodafone's branded plan brings post-paid focus

Telecom brands are finally giving post-paid consumers their place in the sun. Forming less than six per cent of the total subscriber base but contributing up to 25 per cent of total revenues,......

Facebook rolls out 'bandwidth targeting' for advertisers

Social networking giant Facebook has rolled out a new "bandwidth targeting" feature globally for advertisers to help them reach people based on the type of network. The move is especially relevant......

Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......