Even for Generation Y, newspaper reading remains a habit

Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group. According to the Indian......

NRS, IRS to merge into one common survey

The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey. Executives of the National Readership Studies......

Native advertising turns money spinner for digital media

Advertising couched as editorial is working best on digital media across the world, says Vanita Kohli-Khandekar.  Almost every major news website in the world - BuzzFeed, Quartz or Hearst, for......