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Rajeev Bhutani

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  • Business

How will brands cut through the clutter to reach their audience?

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.  Photograph: Kind......

After India, Samsung now sets out to conquer Bharat

The Korean major, as part of its rural push, has begun an “attack district” project with focus on 80 key districts to increase the sales of its TVs, refrigerators and washing machines.......

535 service vans might have done the magic for Samsung India

Samsung eyes growth in consumer electronics business in 80 districts through its service vans, and adding over 250 service points and as many resident engineers. IMAGE: Children watch television......

Home appliance cos roll out the biggies for festive season

The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms. Home appliances and electronics firms are hard-selling technology......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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