Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Activists take to 'Gandhigiri' to fight for Mumbai's open spaces

'If enough of us take up the issue with their elected representatives, politicians will get the message.'   Image: School children hug trees in a bid to prevent the municipal corporation from......

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said......

Vote: Will you buy Amul Girl merchandise?

Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

'I'm a lone wolf in this grand theatre of life'

'But hey, even lone wolves howl at the moon every now and then, right?' IMAGE: Amit Sadh in Duranga 2. Amit Sadh plays a gruesome serial killer in the second season of the thriller Web series,......

'Yash Chopra said, "Tumne haste, haste, sub kuch keh diya"'

'The new Indian cinema has still not found its voice and identity. It's trapped under the deadwood weight of Bollywood and popular Indian cinema.' IMAGE: Rahul Bose as Agastya Sen in English......