How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Lessons brands can learn post Pandya-Rahul fiasco

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

Expect more pink sneakers in 2018

Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers. IMAGE: With more and more sportswear being targeted at women, top brands believe......

Counterfeit tales. Don't buy a fake online!

Fighting fake brand peddlers: How the complex web of counterfeit goods threatens to trip e-commerce giants in the country. IMAGE: Pirated DVDs and software like this at a streetside hawker's shop......

Soccer star walks free on bail despite rape conviction

IMAGE: Brazil soccer player Dani Alves sits in court during the first day of his trial in Barcelona. Photograph: Alberto Estevez/Reuters Brazilian soccer player Dani Alves can be released from......

Injured Anwar Ali misses cut in Asian Cup probables

IMAGE: Indian defender Anwar Ali. Photograph: Mumbai City FC/X India will be missing its key central defender Anwar Ali because of his ankle injury in the upcoming AFC Asian Cup in Qatar starting......

Seven people arrested for racially targeting Vinicius Jr

IMAGE: Four men were arrested in Madrid, police said, three of whom were members of "a radical group of fans of a Madrid club", who were previously flagged during matches as "high risk" to help......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Financially troubled Zimbabwe cricketer seeks sponsorships

IMAGE: The 27-year-old Ryan Burl, a left-handed middle-order batsman who has played three Tests, 18 ODIs and 25 T20Is, tweeted a picture of his shoe, a glue stick and some tools to fix it.......