Puma to sign cricket icon for sales pitch

Puma Sports International, the $2.6 billion sporting goods manufacturer in Germany, plans to make its brand 'the most desirable sports lifestyle brand' in the country through its newly launched......

How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Why Li Ning signed Sindhu for 50 crore

'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.''Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'T E Narasimhan reports. Photograph:......

Another French Revolution in India's sports goods sector

Two French sports retailers - Go Sport and Decathlon – are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and......

Can Decathlon challenge Reliance in India?

IMAGE: French sports apparel brand Decathlon looks to expand in India, invest $111m. Photograph: Abdul Saboor/Reuters French sporting goods retailer Decathlon said on Wednesday that it will invest......

Shami All Set To Take Brands By Storm

Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster. IMAGE: Mohammed Shami, who ended World Cup 2023 with the most number of......

What Helped Kohli Rediscover Form...

The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind. IMAGE: Virat Kohli celebrates a century in a World Cup 2023 game. Photograph: Adnan Abidi/Reuters......

Financially troubled Zimbabwe cricketer seeks sponsorships

IMAGE: The 27-year-old Ryan Burl, a left-handed middle-order batsman who has played three Tests, 18 ODIs and 25 T20Is, tweeted a picture of his shoe, a glue stick and some tools to fix it.......

Kohli's thoughts on breaking Tendulkar's ODI century record

IMAGE: Virat Kohli is close to equalising Sachin Tendulkar's record of 49 ODI tons. Photograph: BCCI Former India captain Virat Kohli has admitted that breaking Sachin Tendulkar's record of......