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The 9-Year-Old Girl Who Impressed Sachin, Mithali

IMAGE: Why Sachin, Mithali applauded nine-year-old Hurmat Irshad. Photograph: ANI The 13 year old who saved her 15-month-old cousin. The Top Videos of the Week, listed by Shailajanand Mishra.......

Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22 endorsements, now he has 40!Surajeet Das Gupta reports.......

Another French Revolution in India's sports goods sector

Two French sports retailers - Go Sport and Decathlon – are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and......

How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Why Li Ning signed Sindhu for 50 crore

'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.''Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'T E Narasimhan reports. Photograph:......

Lessons brands can learn post Pandya-Rahul fiasco

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

What Was Kareena Doing At Monaco F1?

Immediately after returning from Goa, where she was shooting for her new film The Crew, Kareena Kapoor headed to the Monaco Grand Prix 2023. Kareena recapped her day with pictures on Instagram.......

Shami All Set To Take Brands By Storm

Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster. IMAGE: Mohammed Shami, who ended World Cup 2023 with the most number of......

What Helped Kohli Rediscover Form...

The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind. IMAGE: Virat Kohli celebrates a century in a World Cup 2023 game. Photograph: Adnan Abidi/Reuters......

Kohli's thoughts on breaking Tendulkar's ODI century record

IMAGE: Virat Kohli is close to equalising Sachin Tendulkar's record of 49 ODI tons. Photograph: BCCI Former India captain Virat Kohli has admitted that breaking Sachin Tendulkar's record of......

Anushka-Virat Show Off Badminton Skills

Photograph: Kind courtesy Puma India Anushka Sharma and Virat Kohli took to a badminton court in Bengaluru to emphasise the importance of sport. The couple made an unannounced visit to a......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

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