The erosion in the West's once insurmountable lead over the rest of the world was apparent in several things that happened recently:the imposition of non tariff barriers by the US on outsourcing,......
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......
Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......
While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not......
Ban on high-value currency sends advertising industry into a tailspin. The ban on high-value notes has left the domestic advertising market reeling as ad-heavy categories such as consumer goods,......
IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......
India batsman Sachin Tendulkar has signed a long-term commercial deal with an Indian talent management firm worth a reported $40 million.Tendulkar, currently recovering from shoulder surgery,......