Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

As India bow out of World Cup, ad rates sink over 50%

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not......

Boom or bust: Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......

2016: The ads we loved, the ads that worked

Experts pick the most effective advertisements of the year. Brand: Ambuja Cement Agency: Publicis india In a world full of force fitted, inane, idea-less celebrity ads, this piece of work comes......

Tendulkar signs huge commercial deal

India batsman Sachin Tendulkar has signed a long-term commercial deal with an Indian talent management firm worth a reported $40 million.Tendulkar, currently recovering from shoulder surgery,......