Danone to enter new product categories with Protinex

The company believes that Protinex's current powder form limits the scope of expanding the business and hence, diversification into new categories is essential for its growth. French multinational......

What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

The Horlicks mantra: How to be the market leader for 80 years and counting

The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......

Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

Why are brands not signing Prithvi Shaw or Shubman Gill?

Major companies have waited for the teen stars to turn into match winners; some that did not and moved too early have burnt their fingers.Urvi Malvania reports. IMAGE: U-19 teams in the past have......