Danone to enter new product categories with Protinex

The company believes that Protinex's current powder form limits the scope of expanding the business and hence, diversification into new categories is essential for its growth. French multinational......

Wockhardt buys Protinex, Farex brands

Indian drug maker, Wockhardt Ltd on Friday said it has acquired Dumex India Pvt Ltd along with its two products Protinex and Farex from the Netherlands-based Royal Numico NV for an undisclosed sum.......

Remember those old brands? They are back!

Ye Bechara, kaam ke bojh ka maara, inhe chahiye Cinkara!Remember these lines. Ever wondered what happened to Cinkara? If the market buzz is to be believed, you will get to see Cinkara very soon.......

Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

Why are brands not signing Prithvi Shaw or Shubman Gill?

Major companies have waited for the teen stars to turn into match winners; some that did not and moved too early have burnt their fingers.Urvi Malvania reports. IMAGE: U-19 teams in the past have......