4 brands that hit Rs 100-crore mark in record time

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.      A year ago when Mondelez India launched the country’s first aerated chocolate......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

How Mondelez plans to take on Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow Like Preity Zinta and Genelia D'souza before her, actor Alia Bhatt will......

Mondelez India's successful cocoa story

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India, notes Prashant Peres. Image: Mondelez India's cocoa sustainability......