Who's the fairest of them all? Emami-HUL spat revives an old brand war

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands Illustration: Uttam Ghosh/Rediff.com Hindustan......

How Brand Adani plans to go for an image change

Under political fire and ecologists’ ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations......

Everest Integrated names Chauhan as president

Everest Integrated Communications Ltd, a subsidiary of Rediffusion DY&R Pvt Ltd, on Wednesday appointed Mahesh Chauhan as president of the agency. Chauhan will replace Prabhakar Mundkur, who......

How Nirma plans to 'cement' its marketshare via IPL

Nirma has jumped into the ongoing cricket spectacle as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired......